Our Botanical Partner

Husband and wife couple, Vipin and Mohini, started their venture in 2000, their strengths are their beliefs, understanding there is always room to grow and learn, and that you never know what will be around the corner.

‘’We believe in the importance of a holistic and sustainable lifestyle that protects the limited natural resources, our children and ourselves. Therefore, we are obliged to use only materials that are both sourced and produced in an environmentally friendly and ethical way. Day in, day out, we work closely with our trusted suppliers to guarantee our strict principles and protect our customers’’

Vipin is an experienced textile professional with over 26 years in the industry and Mohini comes with an education in MPhil Organic Chemistry.

Vipin prides himself and the company on key strengths – design, innovation, exquisite detailing and quality workmanship as well as specialising in sourcing and working with sustainable fibres. His values around sustainability made him the perfect choice to produce our first sustainable collection for Little Spell.

Transitioning to sustainable fibres has been high on our agenda and number one on the list is cotton. Conventional cotton has one of the highest environmental impacts per kg of material. From the use of toxic fertilisers and pesticides to an extremely high water footprint, which is why we are making the commitment to only use organic cotton wherever we can.

Fortunately, we partnered with Vipin who had been working with organic cotton for years. His factory is certified to the GOTS standard which means every single cotton fibre used in our Little Spell range is certified organic. Organic cotton is grown as part of a balanced ecosystem without the use of genetically modified material, toxic fertilisers or pesticides. It guarantees a healthier environment for farm workers and surrounding communities. Whats more, the GOTS standard ensures that the environmental, social and ethical impacts related to manufacturing are minimal and industry leading.

Working with Vipin, we’ve gone on to collaborate with a family-run dyeing house based in Moradabad, Northern India, to bring the traditional technique of Botanical Dying into our latest collections. They've created a palette of natural dyes for us, derived from native Indian sources like flowers, leaves, roots and even minerals. The process requires hand dyeing garments individually, so each is unique and carries its own heritage quality. But most importantly to us, the process means we're reducing our chemical footprint.

We love pairing this ancient, natural dyeing technique with 100% GOTS Certified Organic Cotton, ensuring the pieces are ethical and chemical free from seed right through to garment.